10 may 2018 in Moscow in the center of Llagostera was held the ceremony of awarding the winners of all-Russian contest of social advertising WITH NGOs and social entrepreneurs “Is the Future”.
The contest “Advertising the Future” is aimed at the development of social advertising as a tool for solving social problems forces non-profit organizations and social enterprises. The organizer of the Charity Fund “Garant” with the support of Fund for presidential grants, Ministry of economic development of the Russian Federation, Fund “Our Future”.
The curator of competition, the Director of Fund of development of media projects and social programs Gladway Vladimir Weiner explains its purpose: “the Contest is called “Advertising the Future”, since in the present social advertising WITH NGOs and social enterprises represents elements of the future society, creating a social economy. The future is based on social messages about solving actual problems of the population, the sources of which are WITH NGOs and social enterprises. They their social programs and projects – the key objects of advertising. Social advertising involves the solution of the problem (at the level of knowledge, attitudes and behavior), an indication of the author (who has taken responsibility for the message of the organization), contacts, and easy communication options, as well as logos and links to partners – commercial companies, state organizations and the local government structures. This social is already there. And this – is the future.”
On the contest website Reklamowego.Russia was placed 762 media from the participants. Of them following the results of moderation, the jury was allowed 260. Each job was evaluated according to five criteria: fit for purpose and audience, clarity, creativity, quality. The judges have put in the work 4900 assessments and determined the winners in seven categories. In addition, he was named the favorites of the popular vote, which was attended by about 2,000 people.
The competition was declared a special nomination of “Premiere!”, for participation in which received more than 100 works, previously unpublished, and five of them came to the vote of Internet users. Vote “Premiere Vkontakte!” reached more than half a million people (530 thousand!), more than 10 thousand users have made their choice, and eventually chose the winner of the special categories.
The winners are: (link to work http://adfuture.ru/works/grand-prix)
- Grand Prix “For outcome effectiveness”
Inclusive cinema-theatre project “Interaction” BF “Development of creative initiatives”
- Grand Prix “For media effectiveness”
Video “Behold the man” for the 15th anniversary of the Charity Fund AdVita, created by animation Studio “DA” for the Charity Fund AdVita
- Grand Prix “For communicative efficiency”
Campaign “Children for the protection of adults” Fund for the fight against stroke ORBI
Every non-profit organisation and social enterprise, received the Grand Prix of the contest, will also receive 100,000 rubles from the Fund of regional social programs “Our Future”.
The winners of the first, second and third places in each category:
Nomination “Print” (link: http://adfuture.ru/works/winners?nomination_id=1)
- Donor of warm clothes, communication group MOVIE (Anybodyhome!) for RUSS OUTDOOR and the project “still”.
- Find out the truth about the stroke. Paul Ukrainians for Fund to fight stroke ORBI.
- WANTED! Communication group MOVIE (Anybodyhome!) the Charity Foundation “Starost’ V radost”
- 5 principles of operation of DTD. OOO “Mediaprofi” Fund of support of children in difficult life situations
- Action placement of social advertising in defense of animals “don’t give up!”, “NEW VISION” Yakutsk for the Public Council for homeless animals in the district administration of Yakutsk
- Poster “Donating cash on the street, you risk being cheated. BBDO Group for Charitable Assembly “All together”, the project “together against cheaters”
- The light box at the airport Zhukovsky, the Agency Primavera to Fund the fight against leukemia
Also in the category “Print” the work of the popular vote – the most votes, the users of the site gave a series of prints of social advertising in defense of animals “don’t give up!” from the Public Council for homeless animals in the district administration of Yakutsk.
Nominated for “Video/audio” (link: http://adfuture.ru/works/winners?nomination_id=2)
- Gifts tie the hands. Giving skills!, Agency McCann Moscow, Moscow school of film for the charity “our Children”
- Viral video about the symptoms of stroke, “Children in adult protection: the crocodile”,
Video Studio Mozga.ru and Andrey Ushakov for the Fund for the fight against stroke ORBI
- A video of the Foundation for the fight against leukemia #semiramith
- The social roller “Fund the fight against leukaemia”
- A series of “12 signs of Primary immunodeficiency”, the Moscow school of film for the Charity Fund “SUNFLOWER”
- The inclusive school – the school of the future, the Laboratory of social advertising for “Perspective”
- The “together” project, “Interaction”, the Charity Foundation “Development of creative initiatives”
- Social clip video for a song of Peter Nalich “Wings” with the participation of deaf actors theatre NEDOSLOV
- “Give skills instead of toys”, McCann Moscow, Moscow school of film for the charity “our Children”
- Social clip about Duchenne muscular dystrophy on track alas, “Ship”,
Nomination “Campaign” (link: http://adfuture.ru/works/winners?nomination_id=5)
- Campaign “Children for the protection of adults”, Foundation for the fight against stroke ORBI
- Information campaign “man up and fight” – a hotline to help cancer patients and their families 8-800-100-0191, RA ADV – design the layout, Russ Outdoor is the production and placement of posters “get it together and fight” to ANO “Project-action”
- TRAVEL SAFELY, the club Bumerang
- Spark — Social-psychological assistance for children, Chelyabinsk regional charitable movement to help children with cancer “Sparkle Fund”
- Moscow for separate waste collection, NGO “Laboratory of social advertising” for the Fund of youth initiatives support “ERA”
- Help mom back!, The Agency Leo Burnett Moscow for the Fund “Volunteers in aid to children-orphans”
- All-Russian championship of professional skills “Best plumber. The Cup of Russia”, Charity Foundation “Dream”
- “A million cups of coffee”, Smilochka (“Obyasnili”) to the Charity Fund “Garant”
- Game and mobile app “Senya-the Rescuer”, Fund of development of media projects and social programs Gladway for the Social programme “What to do in emergency situations”
Nomination “Innovation and new media” (link: http://adfuture.ru/works/winners?nomination_id=4)
- Multimedia project “Deep inside”, a Studio for visual communication “gonzo design”, the Charity organization “Prospects”
- “Good stickers, Good changes”, the Fund Gladway, Goody.im Stiсker.place, 11:58 Studio for the National Fund for the protection of children from abuse
- The first mobile application for real help homeless animals, “Assistant RAY”, a Charity Fund for homeless animals “RAY”
- Top 10 questions about Child helpline, “Mediaprofi” Fund of support of children in difficult life situations
- “Goody”. Widget for accepting donations and assistance to NGOs, Goody for NGOs of Russia (BF: “Fragile people”, “the Legend”, “Open door”; MARDI, etc.)
Nominated for “Ambient” (link: http://adfuture.ru/works/winners?nomination_id=3)
- Social video “is More than a sign,” Y&R for DISLIFE
Nomination “Media effectiveness” (reference: http://adfuture.ru/works/winners?nomination_id=6)
- Charity hospice charity Fund “Vera”
- Video “Behold the man” for the 15th anniversary of BF AdVita, animation Studio “DA”
- Stickers for Donors to the Telegram, the Association of DonorSearch
- “Tvori dobro, bro!”, ZEBRAHERO, PAPATON for the Charity Fund “Fund for food “Rus”
- “Day care”, Children’s charity Fund “solar city”
- “Ok, Google”, RA Pichesky (Picheski) to Google and the Association of DonorSearch
- Social advertising campaign called “Not alone in the dark” Foundation for the deaf and blind “unity”
- Charity flash mob #atanelov, Creative Agency MORE for the Charity Fund Galchonok
Nomination “the Social impact/Impact” (link: http://adfuture.ru/works/winners?nomination_id=7)
- “The interaction. Inclusive cinema-theatre project”, Foundation “Development of creative initiatives”
- Project #MEDIACENTRUM, Creative Agency MOST Creative Club for the Charity Fund to support people with down syndrome a “Syndrome of love”
- “Mutual assistance on the roads”, CROAA “Mutual assistance on the roads”
- “Where will we live?”, Anatoliy Switch for the Charity Fund AdVita
- “A drop of Goodness”, a non-profit children’s charity Fund named after Alyona
- ISOMAT terminal reforestation, PosadiLes.ru for interregional public ecological organization “Eka”
Special prize from the National Association of visual communications (NAVK) – project #MEDIACENTRUM Charity Foundation of support of people with down syndrome a “Syndrome of love” gets the opportunity of outdoor advertising Association in Moscow.
The winner of the special categories “Premiere Vkontakte!” Charitable Foundation “Life goes on…” gets run and professional set up an advertising campaign in the amount of 100 000 rubles, and another four participants also receive grants from the social network Vkontakte for promotion.
All work, including descriptions and judges ‘ scores are posted on the contest website Reklamowego.of the Russian Federation.
According to the materials of the first all-Russian contest of social advertising WITH NGOs and social entrepreneurs “Is the future” you have already created a methodological guide “evaluation of the effectiveness of social advertising.” Thanks to the Ministry of economic development of Russia Handbook delivered to all the regions of Russia for information support of the nonprofit sector.
The organizers of the contest, charity Fund “Garant”, I thank everyone who supports the contest: the presidential grants, Ministry of economic development of the Russian Federation, Fund “Our Future” Fund Gladway, the social network Vkontakte, center Blogosfera, Agency for social information, journal Philanthropist of the national Association of visual communications, the Association of communication agencies of Russia, the Fund “reach for change” and other campaigns that supported the project.
The curator of the competition: Vladimir Vainer, +79153223355