Over 1 million customers took part in the charitable action “Children’s world”


Charitable Foundation of the Group of companies “Detsky Mir” – the largest retail operator of children’s goods in Russia summed up the charitable action.

In the stores “Children’s world” completed the winter phase of the charity campaign “Take part!”. From 1 January to 15 March 2018 in it have taken part about 1 million people from 220 cities of Russia and Kazakhstan. Buyers left gifts and necessary things for children with a difficult life in special arenas around the offices, and “Children’s world” gave them 650 social institutions.

In total we collected more than 1.5 million needed for guys clothing, shoes, and toys, sweet kits, designers, puzzles and more.

“From 2017 charity event takes place the whole year – while shopping in the stores “Children’s world”, it is possible to support the boys with a difficult life. At the end of the winter phase of the gifts received about 250 thousand orphans, children with disabilities and children from large families. “Children’s world” expresses gratitude to all participants of our good actions,” — said Nadezhda Kiselyova, head of the Department for external and internal communications GK “the Children’s world”.

To help children also by sending donation SMS to the short number 7715 with the text “Part” and specifying the amount. For Example, The “500”. All funds raised will go to help children with disabilities.