Sberbank has launched a new social service for children


Sberbank has launched a new social service for children “Island of security”. The project addresses any office of the savings Bank as another place, in addition to the police station to which every child, if he lost.

Children’s “Islands of security” and the savings ensure that any lost child and seeking help at a Bank branch, will be in a safe place under the supervision of our staff. Also, the Bank staff will contact the ambulance and police to report poteryavshimi.

“According to the development strategy, Sberbank is building an ecosystem that involves not only financial products, but also the social programmes aimed at different groups of our customers”, — said the Deputy Chairman of Sberbank Alexander Torbakhov. — A project aimed at caring for children as the most vulnerable category, the Bank’s contribution to our common future”.

In Russia, according to JI “Liza Alert” every year you lose 50 thousand children, most of them get lost in crowded places. Children alone on the street, often do not know what to do, who to contact who to trust. The child is afraid to approach an adult and say that he was lost. Sberbank branches are in prominent places and have a bright memorable logo. Parents can explain to their child that in the event of a difficult situation he has the opportunity to seek help in a branch of Sberbank, where he is sure to help.