Recent research from the DMA’ Marketer email tracker 2017 shows that while email is important for the vast majority of marketers, those same marketers find it increasingly difficult to make their messages interesting or relevant.
That was just one of the findings from research, sponsored by Dotmailer, into the effectiveness of email marketing – with further insights to be found in the handy infographic below.
Skip Fidura, Client Services Director at dotmailer and Chair of the DMA’s Responsible Marketing Committee, said: “This year’s insight into the view of consumers and marketers on email paints a worrying picture. While both love the channel, consumers continue to say they get too many and irrelevant emails. More worrying still is that 42% of marketers agree. The warning signs are there.
“Over half of consumers have considered deleting their email account to control the flow of marketing emails they receive. As email marketers, we have a responsibility to our customers, to ourselves and to our businesses to keep our channel not just viable but thriving long into the future.”
Read on for more email marketing insights.